Hollywood and the streaming wars define the content tier. London and Paris define the advertising tier. Tokyo and Seoul define the gaming and anime tier. Los Angeles, London, and Seoul are the three cities where studying creates the most direct access to the content and entertainment industry.
Media and creative splits into four career tracks.
Netflix, Disney+, Amazon Prime, Apple TV+, Warner Bros, and Universal compete for content. Most production hires are in Los Angeles and London. Netflix's most global hiring base outside LA is its Amsterdam EMEA HQ and Toronto studio.
WPP (London), Publicis (Paris), Omnicom and IPG (New York), and Dentsu (Tokyo) are the four global holding groups controlling most of the world's agency brands. Entry into the "big four" holding companies is the structured path for most creative and strategy graduates.
Nintendo (Kyoto), Sony Interactive Entertainment (Tokyo/San Mateo), Electronic Arts (Redwood City), Ubisoft (Paris), Riot Games (Los Angeles), and Bandai Namco (Tokyo) lead the industry. Game design careers cluster in Los Angeles, London, and Japan. South Korea's domestic gaming industry (Nexon, Krafton, NCSoft) is large but almost entirely Korean-language.
the three majors (Universal Music Group, Sony Music Entertainment, Warner Music Group) control 70%+ of global recorded music revenue. All three have their dominant operations in Los Angeles, London, and Stockholm (for Universal's pop music arm). The most important planning fact: this sector has the highest geographic concentration of any category on this platform. If you want to work in film and television production at the global level, you need to study in Los Angeles or London — there is no comparable alternative.
See exactly which countries give you the best shot at these companies — scored, ranked, and sourced.